Have you noticed your smart TV collecting data on your viewing habits? You’re not alone. Many modern TVs come with Automatic Content Recognition (ACR) enabled by default, tracking what you watch to serve targeted ads or improve recommendations. If you value privacy, you may want to disable this feature. In this guide, we’ll walk you through how to disable ACR on your TV, regardless of the brand. We’ll cover Samsung, LG, Sony, Vizio, and other popular brands, ensuring you can reclaim your privacy in just a few steps.
What Is ACR (Automatic Content Recognition)?
Before we dive into disabling ACR, let’s understand what it does. ACR tracks what you watch—whether it’s live TV, streaming apps, or even connected devices like gaming consoles. It collects data to personalize ads, suggest content, or share insights with third parties. Some brands call it different names, such as “Samsung Plus,” “LG Channels,” or “Samba TV.” While ACR can enhance recommendations, many users prefer to opt out for privacy reasons.
How to Disable ACR on Popular TV
Brands Disabling ACR on Samsung TVs
Samsung TVs often refer to ACR as “Samsung Plus” or “Viewing Information Services.” Here’s how to turn it off:
Press the Home button on your remote.
Go to Settings (the gear icon).
Navigate to Support > Terms & Policies.
Look for “Viewing Information” or “Interest-Based Ads.”
Toggle off both options.
Note: Some models may have ACR under “Smart Hub Terms & Conditions.”
Disabling ACR on LG TVs
LG calls its ACR technology “LG Channels” or “Live Plus.”
Follow these steps:
Press the Settings button (gear icon).
Go to All Settings > General > AI Service.
Turn off “AI Recommendations.”
Go back to General > Live Plus and disable it.
Finally, navigate to Privacy > Advertising and disable “Personalized Ads.”
Disabling ACR on Sony TVs
Sony TVs use “Samba TV” for ACR. Here’s how to disable it:
Press the Home button.
Go to Settings > Device Preferences > Samba Interactive TV.
Turn off the feature. Also, check Settings > Privacy > Advertising and disable ad tracking.
Disabling ACR on Vizio TVs Vizio’s ACR is part of its “SmartCast” system.
To disable it: Press the Menu button.
Go to Admin & Privacy > Smart Interactivity.
Turn it off. Also, disable “Viewing Data” in the privacy settings.
Disabling ACR on Roku TVs
Roku TVs collect viewing data by default. To opt out:
Press the Home button.
Go to Settings > Privacy > Smart TV Experience.
Disable “Use info for TV inputs.” Also, turn off “Advertising” in the same menu.
Why Should You Disable ACR?
Privacy Concerns: ACR sends your viewing habits to manufacturers and advertisers. Reduced Targeted Ads: Disabling it means fewer personalized ads. Better Performance: Some users report faster TV performance after turning off ACR.
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Final Thoughts
Disabling ACR on your TV is a simple yet effective way to protect your privacy. While smart TVs offer convenience, they often come with data collection features enabled by default. By following the steps above, you can take control of your data and enjoy a more private viewing experience.
Did you find this guide helpful? Share it with others who might want to disable ACR on their TVs too!
